With the gradual rise of domestic games, many game manufacturers have begun to explore overseas markets and gradually accelerated their pace of going global. In recent years, the achievements have also demonstrated the strong competitiveness of domestic games overseas.

According to the "2024 China Game Going Global Research Report", it can be seen that in 2024, the actual sales of Chinese independently developed games in overseas markets have reached 18.55 billion US dollars, a year-on-year increase of 13.39%. The revenue from going global has exceeded 100 billion yuan for five consecutive years. The huge potential of overseas markets has also led many game manufacturers to start a global layout.

The data also shows that currently the United States, Japan, and South Korea are the main markets for Chinese games to go global, accounting for a total of 57.27%. With the opening of globalization, the markets of other countries and regions are gradually expanding, such as Saudi Arabia, which has entered the top 10 of China's game export revenue.

Among the games that have successfully gone global, top players such as Tencent and miHoYo occupy the main share of the overseas market, but other players have also made efforts under the wave of going global. For example, Lingxi Interactive Entertainment, a gaming brand under Alibaba, has been continuously expanding into overseas markets in recent years and taking comprehensive development measures in the gaming category, achieving impressive results. As Alibaba partner and chairman and CEO of Alibaba Entertainment Group, Fan Luyuan, said in an internal speech, "We have great expectations for Lingxi, and our goal is to become a company that faces the entire market and global competition.

It is worth mentioning that Fan Luyuan, Chairman and CEO of Alibaba Entertainment Group, also pointed out in an internal letter: "Embracing AI, globalization, and producer centered systems, adhering to R&D led business, will provide sufficient support, space, and incentives for young producers with potential. ”Under this strategic leadership, Alibaba Games is continuously integrating technology and creative resources to create high-quality games for the global market.

In terms of mobile games, Lingxi Interactive Entertainment's Japanese hand drawn style mobile game "The Tree of Saviors: New World" was launched in October last year and received a lot of rewards. On the first day, it topped the iOS and GooglePaly download charts in multiple countries and regions including Japan, and also topped the Sensor Tower overseas mobile game revenue growth chart in October. All the data expressed the global players' love for this game.